Messaging has become a popular and effective communication tool for businesses to engage with their customers. Three common messaging options are 10DLC (10-Digit Long Code), Toll-Free, and Short Code messaging. Each option has its own set of advantages and disadvantages that businesses should consider when deciding which one to use. This knowledge base article will outline the pros and cons of each type to help you make an informed decision.
10DLC Messaging:
| Pros: | Cons: |
| Cost-effective: 10DLC messaging offers a lower cost compared to other options. | Carrier filtering: There is a risk of carrier filtering due to spam concerns and inconsistent carrier policies. |
| Local presence: Using local phone numbers helps businesses build trust and improves response rates. | Compliance challenges: Adhering to carrier regulations and maintaining compliance can be complex and time-consuming. |
| Higher throughput: 10DLC allows for a higher volume of messages to be sent per second. | Limited documentation: Compared to other messaging options, 10DLC may have limited standardization and technical documentation. |
| Flexible application: Suitable for various use cases like appointment reminders, customer support, and transactional notifications. | Registrations, verification of Brands and manual review/acceptance of campaigns 3-5 days. If additional vetting is needed 2-3+ weeks. |
Toll-Free Messaging:
| Pros: | Cons: |
| Trust and credibility: Toll-Free numbers are widely recognized and trusted by customers. | Higher cost: Toll-Free messaging often incurs higher per-message fees compared to other options. |
| Higher deliverability: Messages sent from Toll-Free numbers have a higher chance of bypassing carrier filtering. | Limited availability of true 800 or easily remembered numbers such as 8XX 555 2424: Availability of Toll-Free numbers may be limited or require additional effort to acquire. |
| Brand consistency: Toll-Free numbers provide a consistent brand presence across multiple channels. | Inflexible use case: Toll-Free numbers are primarily suitable for marketing and customer engagement campaigns. |
| Ideal for high-volume messaging campaigns. | Submissions of Verified Sender Forms, manual review/acceptance 3-8 weeks. |
Short Code Messaging:
| Pros: | Cons: |
| High throughput: Short codes can handle large volumes of messages and deliver them quickly. | Pricey setup and maintenance: Short code messaging typically involves setup costs and monthly fees. |
| Short code messages are sent and delivered in real-time, enabling instant engagement. | Stringent regulations: FCC and carrier compliance requirements for short codes make the application process more complex. |
| Dedicated functionality: Short codes can be used for various purposes like service notifications, 2FA, voting, campaign competitions, and interactive messaging. | Limited availability: Obtaining a dedicated short code can take time due to limited availability, especially for vanity codes. |
| Carrier review/acceptance 8-12 weeks |
Conclusion
Choosing the right messaging solution, whether it's 10DLC, Toll-Free, or Short Code, depends on the specific needs and preferences of your business. Consider factors such as cost, use case flexibility, compliance requirements, local presence, and brand recognition. Conduct a thorough evaluation of each option to determine which one aligns best with your messaging strategy and budget.
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