Platform Free Trial (PFT) SMS Messaging (10DLC) – TSG

This guide explains the Platform Free Trial (PFT) SMS use case as defined by The Campaign Registry (TCR). It is written for a mixed audience of messaging platforms, CSPs, ISVs, and compliance stakeholders who require an accurate understanding of how the PFT use case works and its strict limitations.

1. What Is the Platform Free Trial Use Case?

The Platform Free Trial (PFT) use case allows approved Campaign Service Providers (CSPs) to offer a limited, non-paying SMS trial experience for platform evaluation. It is intended only for testing and not for production or customer-facing messaging.

2. Why the Platform Free Trial Use Case Exists

Carriers permit this use case to allow platform evaluation while minimizing abuse. Strict volume, participant, and reporting controls apply.

3. Who Can Use the PFT Use Case

Only CSPs pre-approved by TCR.
A dedicated PFT brand created by TCR.
PFT feature must be enabled on the CSP profile.

4. Trial Customer Restrictions

Only non-paying, time-limited trial users.
One 2FA-verified sending number per participant.
Maximum of 10 opted-in destination numbers.

Carrier	PFT Terms and Limits
AT&T	The campaign is automatically granted message Class Z with 6 SMS TPM and 6 MMS TPM per number for each PFT participant. Platform Free Trial use case campaigns are not impacted by Standard or Enhanced vets.
T-Mobile	The brand is allowed 200 messages per day, per number. CSPs are responsible for enforcing this limit, and monthly reports displaying compliance are required. Platform Free Trial use case campaigns are not impacted by Standard or Enhanced vets.

6. Reporting Requirements

Monthly reporting is mandatory.
Zero-traffic months must still be reported.
Reports sent to support@campaignregistry.com.

7. Common Misunderstandings

PFT is not for production messaging.
PFT does not bypass vetting for standard campaigns.
Misuse can result in immediate loss of access.

8. Key Takeaway

The Platform Free Trial use case is a controlled testing mechanism for CSPs. Its purpose is evaluation, not scale, and strict adherence to TCR rules is required.